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side view of a truck with various pecorino cheese for sale stacked on top of each other with yellow signs indicating type and price in red writing on bottom.

Top Markets In Tuscany – A Local’s Guide To Tuscany’s Food, Clothing and Antique Markets

Last updated on February 23rd, 2024

If you are planning an upcoming trip to Tuscany (or maybe you are already here!), chances are you will happen upon several local markets during your travels. 

But if you want to be sure to do some serious shopping at the absolute best prices ever then check ahead and plan your day trip in Tuscany based on market day. 

With a bit of pre-planning and with my advice on what to look for at each market, you are sure to find what you are looking for.

So read on and learn from my first hand experience:

  • when Tuscan markets are open
  • where to find Tuscany’s best markets
  • what you will find at each of them
  • what I like to purchase specifically at each one

I will also include my top tips for bargaining, making sure you get the very best price every time!  

Heads Up: This article does not include markets in Florence. For a comprehensive list of markets in Florence and what to eat, read:
10 Foods You Must Try On Your First Visit To Florence (Italy)
Food Markets in Florence
My Favorite Markets in Florence

A Market In Every Town In Tuscany

What is so wonderful about Italy is that every town has its own open air market, usually one day a week. 

If you are in a village not listed below and wondering about a local farmer’s market, the best thing to do (and what I always do) is to ask a local or pop into a tourist office and ask. 

If it’s a small town, chances are the market is going to be a general market with venders selling all types of items including:

  • Food including produce, cured meats, cheese, and bread
  • Clothing including shoes
  • Towels, sheets, bath mats.
  • Home goods such as brooms, mops, fabric, cleaning supplies
  • Cookware
  • Food trucks
  • Pet supplies
  • Sewing, knitting and repair items 

Learn More: Other markets may be food, antique or flea specific. To learn more about the different kinds of markets in Italy and what to expect at each, read How To Shop At Markets In Italy and 10 Rules for Shopping at Markets in Italy.

Italian sausages hanging at a market in Italy.
Market LocationType Of Market What To BuyWhen & Where
CarraraGeneral MarketChestnuts and porcini mushroomsMonday from 8:00 am – 1:00 pm downtown
MontepulcianoGeneral MarketRoasted chicken and porchetta panini (some of Tuscany’s best street foods)Piazza Pietro Nenni (next to bus station) on Thursday 8:00 am – 1:30 pm
MassaGeneral MarketFresh produce Every Tuesday from 8:00 am – 1:00 pm downtown
LuccaGeneral MarketDried legumes and wild asparagus in the SpringEvery Wednesday and Saturday from 8:00 am – 1:00 pm Via dei Bacchetton
PienzaGeneral MarketPecorino cheese (sheep’s milk cheese)At the end of via Mencattelli (outside town walls) every Friday from 8:00 am – 1:00 pm
MontalcinoGeneral MarketFresh produce, prosciuttoEvery Friday 8:00 am – 1:00 pm in the village center
Chianciano TermeGeneral MarketFabric, clothingEvery Wednesday 8:00 am – 1:00 pm starting in via dello studio and wrapping under the old town
SarteanoGeneral MarketFabric, street foodEvery Friday 8:00 – 1:00 pm outside of old town starting in Piazza Ippocrate
CetonaGeneral MarketPorchetta sandwich and local flowersEvery Saturday from 8:00 am – 1:00 pm
Greve in ChiantiGeneral market with particular attention to food stalls Pecorino cheese, olive oil, wine, chestnutsEvery Saturday from 8:00 am – 1:00 pm
Panzano in ChiantiGeneral Market Great for cured sausages and wineEvery Sunday from 8:00 am – 1:00 pm
Borgo San LorenzoGeneral MarketSchiacciata and breadEvery Friday from 8:00 am – 1:00 pm in Viale della Resistenza
PisaGeneral MarketPizza, panini, clothingEvery Saturday from 8:00 am – 1:30 pm in Via Alberto Paparelli
San GimignanoGeneral Market Extra virgin olive oil, cured meats, sausageThursday from 8:00 am – 1:00 pm Piazza Duomo and Piazza della Cisterna
Mercato delle Vettovaglie in LivornoCovered Food Marketfish, pizza, street foodMonday – Saturday 7:30 am – 2:00 pm in Via Buontalenti
Mercato delle Merci in SienaGeneral MarketFresh pasta, cheese, bread, great produceWednesday from 8:00 am to 1:30 pm from the Fortezza Medicea to Viale XXV Aprile
ArezzoGeneral MarketClothing, food itemsEvery Saturday 8:00 am – 1:00 pm in Viale Giotto
PietrasantaGeneral MarketNice clothing, foodEvery Thursday 8:00 am – 1:00 pm in Piazza dello Statuto
ChiusiGeneral MarketProduceMondays from 8:00 am – 1:00 pm in streets of Chiusi basso (close to train station)
PratoGeneral MarketLocally made objects and food goods from Prato and surrounding hillsMondays from 8:00 am – 1:00 pm in Piazza del Mercato Nuovo 
PistoiaGeneral MarketVery good produceEvery Wednesday and Monday from 8:00 am – 1:00 pm
GrossetoGeneral MarketTowels, beach items, linen, fishEvery Thursday from 8:00 am – 1:00 pm
CortonaGeneral marketCantucci, pasta, canned sauces, jamsSaturdays from 8:00 am – 1:00 pm in streets of Cortona
Castiglione della Pescaia General marketTowels, beach items, linen, fishSaturdays from 8:00 am – 1:00 pm
Forte dei MarmiGeneral Market Home decor and cashmerePiazza Marconi every Tuesday 8:00 am – 1:00 pm
ViareggioGeneral MarketBeach items, linen clothingMonday – Friday 7:00 am – 2:00 pm  in Viale Marconi and in Piazza Nieri e Paolini
VolterraGeneral MarketStreet food, bread, produceSaturdays from 8:00 am – 1:00 pm

My Favorite Specialty Markets In Tuscany

side view of several market items for sale including potatoes on the bottom, white beans in bins in middle and carrot and celery on top.

It’s hard to list all the specialty markets and fairs in Tuscany because they change every year. My best tip for hitting unusual markets is to keep your eye peeled for posters and billboards. This is still Italy’s favorite way to advertise. 

Below are my favorite markets that I have been to in Tuscany.

Market LocationType Of Market What To BuyWhen & Where
ArezzoAntique MarketOne of a kind items, books, brass items, home decorFirst Sunday of the month and preceding Saturday lining city center streets 8:00 am – 5:00 pm
PistoiaAntique MarketAntique home decor and flea market itemsEvery second Sunday of the month between April and October in Via Cavour, Via Cino and Via Bozzi (in winter at “La Cattedrale” in Via Sandro Pertini)
LuccaAntique marketOne a kind pieces and craftsEvery Third weekend of the month from 8:00 pm to 5:00 pm
MontepulcianoAntique MarketBooks, home decor, clothingSecond Sunday of the month and the preceding Saturday from 8:00 am – 5:00 pm in Piazza Grande
Il Pagliaio Market in Greve in ChiantiOrganic MarketOrganic produce, hand crafted art and ceramicsEvery fourth Sunday of the month in the morning
Stelle e Mercanti in Greve in ChiantiEvening MarketFood, artisan and live musicONLY in June, July and August on the third Thursday from 6 pm till 11 pm
Fiera Annuale in Greve in ChiantiAnnual food marketBest for seasonal foods such as chestnuts, wine, new olive oilFirst Wednesday in September in town
Aprilante Market in Panzano in ChiantiAnnual art market with food Local artisans products and Tuscan foodFirst Sunday of the month all day in town 
Cortonantiqaria in CortonaAnnual antique fair / marketBest for antiques and unique finds.From the end of August through Early September for over a week.
SienaAntique MarketBest for a great selection of used books, furniture, vintage clothingThird Sunday of each month in main market squares from 9:00 am – 7:00 pm
Volterra Craft MarketHandcrafted giftsThird Sunday of every month 

Good To Know: Montepulciano also has an excellent Christmas Market!

Learn More: Read about Food Markets in Italy.

How To Shop At Markets In Italy

Side view of large tubs of olives for sale with jarred items on side on a table with signs for each item and a man standing in background.
  1. Walk through the street market first to get an idea of size, options, and quality, feeling free to enter stalls and touch non-food items (don’t touch food items!),  
  2. Get the vendors attention by making eye contact, smile, and say hello or buongiorno,
  3. Let the vendor serve you but be specific about your needs, request or particular pieces of produce you would like. If they don’t have what you want, just ask!
  4. Pay with cash (some may take cards but you won’t be given a discount if you pay with a card). 
  5. Always say goodbye and thank you, grazie e arrivaderci even if you don’t make a purchase. 

Good To Know: You are not expected to tip at markets in Italy. To read more about tipping expectations, read Tipping In Italy – When & How Much From A Local.

Bargaining At Markets In Italy

Leather belts of all colors lined up on a table at an outdoor market in Italy from side angle.

Bargaining at markets in Italy is completely expected. Even if you don’t speak Italian, basic bargaining is an international language! After years of experience marketing in Italy, these tactics have always helped me get the rice price:

  • Always Try: The worst that they will say is no.
  • Don’t Pay With Cards: Vendors are more likely to give you a deal with cash purchases.
  • Try Different Tactics: For example, buy two for one, a simple discount, a last item discount, a discount for displayed items, etc.
  • Call Their Bluff: Walk away if they say won’t come down on their price.
  • Buy Several Items: Try asking for a freebie when you buy several of a single item such as three for the price of two. 
  • Large Item Discounts: The higher the price, the more likely you are to get a discount. Items like shoes, leather bags, and pricey clothing items usually are good bargaining items. 

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